Have you ever struggled with keeping your branding consistent? I am terrible with design in general and have really been struggling with creating images and collages consistent with my brand. I came across this really awesome yet completely overwhelming Pinterest strategy this last week that brought me to write this blog post.
The Strategy that Started it All
I discovered that all the top bloggers pin content from their website all the time with different images though. Brilliant idea, but wow that is a lot of work! I struggle to make one good image for my blog posts and that in itself takes me quite a bit of time. I even know what template I am using, but finding a good picture can take some effort. So although, I love the strategy and see how beneficial it is, I am a little overwhelmed by it.
Figuring out the Root of the Problem
As with all things, I like to think backwards to help me solve difficult problems. Why is it overwhelming? For me, it was because I would have to design so many images and that would take tons of time. Secondly, why would it take so much time? I already have a set post template that I like and I would have to create several more. This is daunting because I have no clue how to stay consistent with my branding aside from using my normal template.
Thirdly, why am I struggling specifically with keeping my branding consistent? After thinking about this some, I came up with two answers. I am terrible with design, and I don't know what other colors to add that would make it consistent and awesome. Well in response to the first response practice makes perfect. :) Eventually I will get this design thing down. The answer to the second response is this blog post. :) I have been researching color schemes and color palettes to help me out with designing which led to my discovery of mood boards.
Why Create a Mood Board
Mood boards really help you figure out exactly what you like and what you want. It also helps you find colors that really work well together. Mood boards can be used for many things but here are a few examples:
- Website design
- House decor
- Logo design
- Overall branding style
If you are working with a designer to do any of these things mood boards really help you:
- Stay on the same page with your designer
- Stay consistent in brand
- Needed variations of colors/ textures
How to Create a Mood Board
1. Find or Create a Color Palette
For me personally, I already knew some of my color pallet, but I couldn't figure out what else to add to give me the much needed variation. I looked at a ton of different established color patterns and even did a little bit of research on how to create a color palette. I found this article to be very helpful in seeing how colors blend together.
After I had a good understanding of how colors worked together, I went here to create my very own color palette. This is the website that I liked the best and the one that I used to create my color palette. You do have to create an account with them before you can save your color palette, but it is free. You can also create textures and upload images. With your uploaded images, it will pull out the colors and give you the HTML code for it. So if you already have an image that you love, this would be an easy way to get a customized color palette.
I decided to create my own color palette, and the one below is the first one I came up with. After you create one, you can save it to your computer.
I didn't really fall in love with it, but I left it for the time being. I will explain in step 3 how I revised it to make it something that I now love.
2. Locate Images
I went to google images and searched for blue and yellow images, and did find a couple that I liked, but I wasn't really getting what I wanted. The pictures I was finding didn't have good accent colors. I also tried searching for my colors on Pinterest, but wasn't exactly pleased either. I was getting some good colors, just not the overall feel I wanted for my website. Then it hit me. I have a Pinterest board for home decor where I place all the things I love. Since my blog is completely me and my style, this was the best option for me.
I went to my board and immediately found the exact images I was searching for. My style naturally is a rustic Victorian, and that is what I tend to gravitate towards. I am sure that if you looked over your Pinterest boards you would see a trend in what you are drawn too. This is good, and will help develop your style even more.
3. Put it in a Design
Once I located my pictures, I saw some colors that immediately blended well with my theme and set colors. So before, I put it into a design, I went back and edited my color palette. It now looks like this.
My next step was PicMonkey where I uploaded my photos and created a collage. You can choose any number of layouts. There is definitely not a right or wrong way to design a mood board, but you will want to include your color palette. Now you can just play around and make it your own. When you are satisfied with how it looks click over to the editor.
Here you can add text. I find it very helpful to actually put the HTML code on the color spot itself so it never gets lost. If you created your color palette in the website I gave you above, you will find your color codes underneath your color palette. Here is my finished product.
Now I am a little more enthusiastic about creating more image templates. I actually know what I am doing a little. :) I hope this helps you in your business journey. I would love to see images of your mood boards below if you have one! :)