Have you every been puzzled by an established business person telling you that you need an effective social media strategy? I know I have. The first time, I heard of this new phenomenon, I truly had no clue where to start and what a social media strategy even was. So if you find yourself here, don't worry, today we will demystify the problem. I think that is a word. :)
A social media strategy is simply this:Having specific tasks that you do every day on each social media platform.
Simple right? I think so. Let's talk for a moment about platforms. Everybody has different platforms that they are more drawn to and that is totally okay. For some it may be Facebook and others Instagram. My personal favorite is Pinterest. In the beginning, you want to start with the platform you are most comfortable with and then make sure these steps below are completed.
- Completed Profile. You want every aspect of your profile to look professional and you want to be transparent, so no blank spots. Uncompleted profiles just look spammy and creepy, as in the person wants to stay hidden for a reason. Please don't let this be you.
- Nice Profile Picture. This pretty much goes along with the above, but really a profile picture is important. Remember the adage, " A Picture says a thousand words." And don't let that picture be your favorite pet or quote either. If you are going to use your social media for business, it needs to be professional. You don't see professional profiles with a pictures of pets. Your profile picture needs to be a clear, nice picture of your face, so people can see who they are dealing with.
- Continuous theme. We will talk more about branding later, but you want to make sure that you keep your social media continuous across the board. Every platform should blend well with your business and personalty.
After, you have those steps established, you are now ready to develop your personal social media strategy. To be the most effective you want to take advantage of your platform's analytics. For instance, if you switch your personal Pinterest account to a business account, you get so many perks like pin analytics, and it is free. You can use this link to start. Facebook pages also have some really cool analytics.
- Best time to publish. Use this tool to figure the best times of day to publish your content.
- Content. Now you want to establish what type of content you publish on what days. For example: Mondays can be inspirational quotes; Tuesdays are funny videos; Wednesdays are blog posts etc. This helps you find have a rhythm and your followers will know what to expect.
- How often?. Use this tool to figure out how often you should publish on your chosen platform. Remember that you don't ever want to bombard your followers with a bunch of contents so make sure to schedule it all throughout the day at the best times. :)
- Be Social. This is what social media is all about! So decide how many likes, comments, or shares you will do every day, or how many pins in what categories.
I know that now you are completely overwhelmed because who wants to sit around all day and post at the best times and as frequently as you should? This is why most companies hire someone or have a team dedicated to performing a social media strategy. But don't despair, us mompreneurs do have a nice solution to this problem!
The answer lies in three words, social media scheduler. The answer to your social media dilemma! There are tons of options out there to use and free versions too for you on a tight budget. The two platforms that I like most are Hootsuite and Buffer. With both of these tools you choose your social media platform, write your post, and then you can choose what day and time to send it out. They also have analytics so you can see what times your audience engages more and what type of content they like best. This will help you tweak your social media strategy and make it incredible!