Have you ever been to the grocery store, picked up a random item, turned it over and saw a logo you recognized? I have done that lots of times. My first impression was, "Wow, I didn't realize that Kellogg made this too." I recognized the brand by its logo. How I feel about the brand will then make me want to purchase it or not. This is the same concept in your business. You want to be noticed. This is the whole purpose of branding is to make you stand out above the rest.
Below I am going to show some different ways to brand your business so you can stand out among the crowd.
1. Style: This first step will probably take you the longest, but it is the most important part because it helps give some one the feel of your business. You will need to choose: color scheme( no more than 3); fonts( no more than 3); Logo; and an overall style. If you created your business plan properly as showed in this post, you will already be ahead of the curve.
Close your eyes and imagine what you want your business to feel like. Do you want a Retro feel? How about Chic? Or are you a more black and white gal? Do you want it to be homey or have a coffee shop aurora? Maybe you want it modern and clean?
When you establish what the feel should be then write down some verbs that explain the emotion you want someone to feel when they see your website or blog. Some examples would be: warm, cozy, inspired, relaxed, airy, organized, fun, etc.
Now take those verbs that you wrote down and establish your color scheme. You should have no more than three colors. You can refer to this article about colors and their emotional connections. After you have a basic idea of the color you wish to use, go here and figure out the exact shade and html code for it. I promise this is super easy. Make sure you write down your color codes on your business plan because you will refer to them a lot!
Now that you have established your style and color scheme, you need to concentrate on your fonts. I personally get my fonts from Microsoft Word because they are most prominent and appear the same on all browsers. You want to choose no more than three fonts. Make sure that each font you choose is easy to read, so that it can be read on any mobile device.
The last part is establishing your logo. You can design your own on PicMonkey, or you can hire someone from Fiverr. You want to make sure that the logo itself exemplifies the personality of your business. Your logo is the first thing people will see, and what everyone will remember you by.
2. Customized Header: This can seem pretty simple, but I have seen so many blogs and websites with headers that are blah. This is not a way to stand out. You want to take a little time and design a nice header with the color, fonts, and style that fits your business. You can accomplish this using PicMonkey or Canva. Personally, I prefer PicMonkey because I just like the variation and the platform is easier to navigate. If you go into your theme settings, you will find a section that says header. Click there and see what dimensions your header should be, so you know exactly how big to create it.
3. Favicon: I know this sounds like a really fancy word, but it super simple and so easy to do. But it totally makes you look like a professional. :) A Favicon is simply this- a little picture in the tab bar by your name. If you look to the top of your browser page, you will see that mine is a yellow daisy. Pretty right? I thought so too.
Now on to how to create one. This step completely depends on which type of website you have. I have a Kalatu so it is a piece of cake. If you don't have a Kalatu, click on this link and follow the steps to generate one. You will then take the file that they give you, open up your theme settings and enter your code. I have never done this on anything but a Kalatu, but if you need help, let me know in the comments.I will do my best to help you figure it out.
If you have a Kalatu, go to PicMoneky and click create a collage. Then set the dimensions to 16x16 on the bottom. At this point, you can leave your background transparent or you can pick a color. I left mine transparent. Now, click edit at the top. This will take you to a different area. Here you can insert your logo or use the the symbols provided there. After that, you click save and pick the location to save it to.
Now enter your Kalatu blog, go to them settings, and click on Favicon. It is under the general section. Now you choose the file and upload it. Ta dah :) You can watch this video to help you if you need to.
4.Social Media Presence: You have probably heard this over and over again, but it won't hurt to hear it again, you need to have a consistent appearance across the board. Your website, blog, newsletter ( I know you have one of these because if you watched my webinar, you know this is important. :)) and social media all need to mesh. What I mean by mesh is that they need to look the same, maybe not exactly, but they need to be in line with your style. Your social media banner should have the same color scheme, fonts, and logo as your blog and website. This makes you noticeable and after awhile, people will start seeing you all over. If you are different on every platform, they will not recognize you from one platform to the next. You want to be the one business they see all he time, so that when they are in need of a service you provide, you are the first logo that pops into their mind.
I promise that if you do all these things you will stand out above the crowd. You will look professional from the beginning. If you combine your new incredible brand, with hard core no fluff content, a business plan that rocks and a powerful social media strategy, you will be the top authority in your niche in record time! Just to be sure that you don't miss any important steps in building your business, make sure you subscribe to my newsletter below. :)