Have you ever been frustrated with absolutely no clue what to blog about? Or maybe you have this problem. You can always write about something amazing, but it just turns out to be a post nobody reads or engages with? I have the second problem most of the time, so I decided to create a solution.
In walks the Content Vault or on demand blog topic generator!
What is a content vault or a blog topic generator, you may ask. It is a huge safe place filled to the brim with tons of fresh relevant ideas that people are just waiting to read. Sounds pretty awesome right? Even if you don't need to be inspired, the content vault will keep you on topic and keep your blog performing at an all time high.
So are you ready to create your very own content vault? Let's get started!
Step 1: Figure out Your Direction
- What is your Vision and Mission statements? If you have no clue what I mean by this, click over to read this post about creating a business plan. In short, your vision statement is the purpose of your blog, and your mission statement is how you plan to fulfill your purpose. This is important because you don't want a content vault of blogging ideas that is not aligned with your blog's purpose.
- Who is your Target Market? If you need some help establishing your target market, you can watch this video or read this blog post byRegina. She is awesome, and will help you get it figured out in no time. At least, she helped me a lot! Knowing your target market is key because if not it is terribly tedious to figure out what to write about and truly even having the motivation to write at times.
Below are a list of questions to get your creative juices flowing.
- Who do you want to help with your blog?
- What do they dream about?
- Where do they hang out on social media?
- What are the questions and problems of your ideal customer?
- How do they go about solving their problems?
- What problems can your content and product solve?
- How many of their problems can you solve?
Now that we have the basics covered, and you have a clear idea of the direction you are headed, we can get down to business!
Step 2: Set Up a Google Account and Learn How Use the Keyword Planner
We will be using a tool called Google Keyword Planner, and you will need an account. Don't worry, it is free. :) If you need help setting one up, click here.
After you have everything set up and you're signed in, you are going to see this home page.
You will then click on the tools tab in the menu bar. It will drop down several options, and from there, you will choose keyword tool. Your screen should now look like this.
Next, you will click on the green lettering that says "Find New Keywords and Get Search Volume Data." It will drop down another area. In the very first box, where it says, "Your product or services", you will put in a keyword that relates to:
- Your blog purpose
- Problems of your Target Market
You can ignore everything else in this area, just click the blue button towards the bottom that states, "Get Ideas."
Now your screen should look like this. Underneath the chart there are two options: Ad Word ideas and Key Word Ideas. We are going to use keyword ideas.
You can comb through the different pages of keywords, and when you find one that you like, click to add it to your plan. Keep doing this process until you have exhausted every keyword that relates to your business. You can also use a thesaurus here to find related keywords you may not have thought of.
Thing to remember as you are doing this:
- Don't chose keywords with more than 100k searches or with a high competition rating. Why? The high competition rating means that there are a lot of ads with those exact keywords. Meaning that your posts will be last priority for Google, because paid ads get the first spots.
- Look for long tail keywords(3+words)
On the side, under your plan, you should have a massive list of keyword ideas that relate to your blog purpose and your target market. Now you want to download your plan and save it to your computer. I like to save it to Google drive because I can access it from anywhere.
Step 3: Break Down the Keywords into Riveting Titles
Now go into the document of keywords you just saved. You can organize it into keyword categories or by the menu options you have on your blog or by the number of Google searches.
I learned this simple strategy from Brandon Gaille and this post to help with building titles that will rank in Google. Here it is. Odd number+ Power word+Long tail keyword. That's it!
A couple things to note is to keep your keywords together. For example, if your keyword phrase is creative content marketing ideas. You would then turn that into 7 Free Creative Content Marketing Ideas. It is awesome how easy, yet effective that one simple strategy is!
If you don't exactly know what power words are, there is a great list on the Brandon Gaille's blog post.
As you begin to come up with titles, type or copy and paste them into another Google document. You want them to be accessible for future use.
Step 4: Put Those Amazing Ideas to Use!
Now that you have some incredible blogging ideas, let's get to work! If you have not been using an editorial calendar at this point, now is a good time to start. You can use a simple planner or just a blank calendar.
Here are a few ideas of how to break your titles down into an editorial calendar.
- Theme Week- You choose a theme for every week of the month and then fill it with the titles that relate to that particular theme.
- Set Days- For awhile, I had set days on my blog. Tuesdays was business, Thursdays was organization and Saturday was a parenting tip. If you do this, assign a subject to every day that you blog. I used my blog menu to create my subjects so that I would be adding content to my menu evenly. After you assign a subject, then assign each Tuesday of the month a title within that subject.
There you have it friends, your very own content vault! As you go through and gain more experience blogging, your blog will shift and change and that is good! So always be adding new ideas and new keywords to your vault to keep it updated. :)